Digital techniques are more important than ever in marketing, and marketing tools are indispensable in accelerating brand awareness of businesses. And the increasing use of digital marketing will definitely enhance the company brand awareness and image and brings profitable sales revenue, especially during these days.
As is known, digital marketing includes but is not limited to email marketing, social media marketing, website marketing, content marketing, paid ads, SEO, etc. To fully exploit the latest digital technologies in marketing, many traditional companies are thus required to learn to manage digital marketing knowledge and teams. Fortunately, joining in the trend of digital marketing wouldn’t be needing an expensive entry ticket since an ocean of digital marketing platforms have already started to provide free plans.
Milesight will share with you the digital marketing tools we’ve tested good and which have free plans.
1. Newsletter Marketing
Introduction: Mailchimp is an all-in-one marketing platform to educate the audience, cultivate a brand, run campaigns and acquire insights. Their free plan provides users with basic email marketing features such as email content creation and scheduling. To be specific, by using Content Manager where you can store your images and files, you can easily drag and drop text or image block to design a nice email content.
Free Plan: Up to 2,000 subscribers and 10,000 emails per month
Zoho Campaigns >>>
Introduction: From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
Free Plan: Up to 2,000 subscribers and 12,000 emails per month
2. Content SEO
Yoast SEO >>>
Introduction: the #1 WordPress SEO plugin
Free Plan: 1 keyword or keyphrase | Always updated for Google’s algorithm | Readability check
SEMrush SEO Writing Assistant >>>
Introduction: It allows you to check your content in real-time for SEO suggestions and improve the overall SEO score of your content.
Free Plan: one free content recommendation
3. Social Media Marketing
Introduction: Hootsuite, a social media marketing & management platform, focuses on building enduring brands and one social connection at a time.
Free Plan: 3 social profiles | 30 Scheduled Messages | 1 user
Introduction: Buffer has built a full stack of social media tools to help modern brands grow their awareness, engagement, and sales.
Free Plan: 3 social profiles | 10 Scheduled Messages | 1 user
4. Live Streaming
YouTube Live & Facebook Live
Introduction: You will certainly find more ways to meet our audience live and interact with your community in real time.
Free Plan: Unlimited Number of Audience | Live Chat | Desktop & App available
5. Webinar Marketing
Introduction: ezTalks is specialized in providing reliable web conferencing and video conferencing solutions. It offers cloud and on-premise software with powerful features such as HD video/ audio Chat, IM, screen sharing, record and whiteboard, etc.
Free Plan: 40 mins on group meeting | up to 100 participants | Recording | Screen Sharing
Milesight Webinar >>>
Introduction: Milesight Webinar is a well-drafted online conferencing that includes everything you’d like to know about our products, services and solutions. The course is open and free to everyone and offers a chance to have 1 on 1 conversation , ensuring every participant is clear about the IoT knowledge we delivered.
– Live chat available
– Always free to everyone
– Highly condensed content in 30 to 45 minutes
– Customizable topics and schedules for certified distributors and their teams
– Automated email notifications to you or your team before and after webinar